Raj RamamurthyCD/AD




Absolut — Born To Mix Welcome to the  Absolut World Of Cocktails. We added a new chapter to Absolut's storied marketing legacy. We introduced the brand's first major push in over a decade, centered on a cast of characters who personify a range of Absolut-infused cocktails.


Vote Because
    #VoteBecause is a team effort between four friends. To us, the craziest thing about the 2016 election wasn’t just the result, but also the amount of people who hadn’t made it to the voting booth. This campaign tapped into the anger that was spilled into the streets, and directed it to the voting booth.


    Instagram — We Make Today
    We launched Instagram’s first tagline and brand campaign: We Make Today. To prove the tagline true, we made a film everyday for 7 days from content posted that day and put it out in the world the same day. It was an insane, unscripted social experiment.



    Samsung — One Step
    Entrepreneurs want to get more out of their technology. And it only takes one step  — getting a Samsung GalaxyNote 10.


    Lenovo — ThinkPad25
    ThinkPad is an icon of business and design. To celebrate the 25th birthday, we put ThinkPad in the hands of 25 young creators and asked them to create a visual concept and story based on a moment from ThinkPad’s history. Along the way, we brought ThinkPad to a new generation.



    Perrier — Feel the Flavor

    Inspired by its range of boldly refreshing flavors, we launched a new global campaign, encouraging consumers to enjoy the iconic French brand's effervescent bubbles bursting with fruit & citrus.


    Motorola — Move on to Moto
    We all have bad relationships with our phones. They crack, disconnect, run out of juice and sometimes just plain die. We launched a campaign that encouraged people to leave their phones and Move on to Moto.


    NationWide — Beat The Stigma
    There are many harmful stigmas about drug use disorders — they often keep people from getting the help they need. Working with Ohio Opioid Education Alliance, led by Nationwide, we launched Beat the Stigma, a campaign designed to shed light on the truth behind the complex disease and to help combat these harmful stigmas, once and for all.



    Corteva — Keep Growing
    Before there was civilization, we figured out how to farm. When we planted the seed for the first crop, we planted the seeds for civilization to grow. This campaign depicts this magical chain reaction, bringing to life the power of farming across time and culture.


     United Nations — Home Shattered Home
    When you’re trapped within the borders of your own country, denied access to adequate food, shelter and medicine, then home doesn’t feel like home anymore. 

    Martin Sheen appreciated the project and was kind enough to donate his voice